01.
The Challenge
Worldpackers is a community based on collaboration that makes travel more accessible to those seeking a profound cultural experience. Through an online platform, we connect travelers - looking to exchange their skills for accommodation - with incredible hosts from all around the world.
In 2015, we decided to invest on mobile devices; launching an app to help travelers to find and confirm their Worldpacker experience on the go.
I was part of the project of building the Worldpackers app to give users a better experience whether chilling in a chair at home or heading to work in a crowded train.
Our high level goals were:
1. Increase user retention.
2. Faster the response time.
3. Create an engaging plataform.
In 2015, we decided to invest on mobile devices; launching an app to help travelers to find and confirm their Worldpacker experience on the go.
I was part of the project of building the Worldpackers app to give users a better experience whether chilling in a chair at home or heading to work in a crowded train.
Our high level goals were:
1. Increase user retention.
2. Faster the response time.
3. Create an engaging plataform.
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02.
My Role
I led the Product Design of the Worldpackers App until the present days. I collaborated with a Product Manager, a Product Marketing and the Development Team to research, scope, plan and execute.
Main Tasks:
1. Customers Insights & Ideation
2. Building the Project Vision
3. Planning and scope definition
4. Research and Interviews
5. Design Execution and validation
Core Team:
João Machini as Product Manager, Diego Kurisaki as Tech Leader, Allan Formigoni as Product Marketing, Leandro TK as Web Developer, Matheus Mina as Web Developer, Fabiola Werneck as iOS Developer, Douglas Iacovelli as Android Developer.
Project Schedule:
As a startup we run with scarcity of time and people; that’s why prioritisation and a strongly user obsession played a guide to our path from ideation to launch in every feature. This project wasn't built overnight. Every feature was launched due User priorisation and business goal.
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03.
Customer Insights
By gathering data and talking to a lot of Worldpackers who have had lived the experience we were able to come up with four personas that represent the gradient of behaviour of travelers worldwide.
Read More: Go to the UX Study Case to see the full project and get access to the whole design process.
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04.
The Solution
Onboarding
Worldpackers invests so much in acquiring new users, we definitely didn't want to lose them after their very first visit. Besides that, it was important to create a personal experience on boarding those users and lead them to a brand connection & personalized content throughout the app usage.
That’s why we introduced an on boarding asking specific questions to build a path to relevant results, explaining what was the app for and create a way to let travers say their travel plans at a glance.
To define the onboarding questions, we interviewed the stakeholders and conducted interviews asking travelers to priositise the most important factors in deciding to book a trip with Worldpackers.
To define the onboarding questions, we interviewed the stakeholders and conducted interviews asking travelers to priositise the most important factors in deciding to book a trip with Worldpackers.
Search
Once travelers got the full understanding of what Worldpackers is all about, they need to find a the right position to apply and start their journeys.
Based user interviews, we inserted the most relevant filters to guide user to search based on their characteristics, what they were good at and their Inspirations in the trip.
Based user interviews, we inserted the most relevant filters to guide user to search based on their characteristics, what they were good at and their Inspirations in the trip.
Hosts
Finding a perfect host means to find a place where you could match your purpose on the trip with the need of the supply side. To make it clear at a glance, we devided the host listing explanation in two parts.
What you offer:
What you offer:
With big icons explaining the main tasks and requirements.
What to get:
What to get:
Highlighting rewards and benefits by applying to that position.
The host listing was also decided in other factors that contribuit to the users choices such as availability, requirements, photos and reviews.
The host listing was also decided in other factors that contribuit to the users choices such as availability, requirements, photos and reviews.
Application Process
Community
To help travelers decide the last things before travel and solve doubts about the trip, we introduced a community to connect traveleds and Worldpackers.
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05.
The Impact
Worldpackers app was not an single delivery only. It continues to grow and improving through user feedback. Besides that, we could see a great results coming through the app and impacting the company as a whole.
To see the full impact of the project and get access to the whole design process Go to the UX Study Case
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